About Rooted

Rooted is a local business that started in the historic town of New London located in Southern Chester County, PA. We now also have a location on Main Street in Newark, DE. Our mission is to create a space that is “by the community and for the community”. With over 250 small artisans, Rooted has been designed to be a welcoming space which weaves the community together.

Shop all Categories


29 products

Game Day

22 products

Home Sweet Home

19 products

Gift Cards

1 product


67 products

The Comfy Shop

13 products


ROOTED ON MAIN: Friday, April 19th from 1:00 - 4:00 PM

ROOTED NEW LONDON: Saturday, April 20th from 1:00-4:00 PM

Local maker, JFox Jewelry will be in each store on different dates hosting a custom charm bar pop-up!

Rooted on Main on Friday, and Rooted New London on Saturday.

No need to sign up! Just walk in, grab a tray and create your own custom charm bracelet or necklace!

Make one for yourself, or to give as a thoughtful, custom gift!

(Don't forget, Mother's Day is coming!)

DIY Jewelry Pop-Up with local artists "Champagne on a Wednesday"

Friday, April 26th from 2:00-6:00 PM at Rooted New London

The lovely ladies of Champagne on a Wednesday will be at Rooted New London to help you create your own gorgeous piece of jewelry!

This is a pop-up event, so no sign ups are needed! Just stop by and join in the fun!

This would make a fun girls day, and is perfect for a Mother's Day gift!

Pretty Little Link Trucker Hat Pop-Up at Rooted on Main

Saturday, April 27th from 12:00-2:00 PM at Rooted on Main

The awesome mother-daughter duo of Pretty Little Link will be at the Newark store with a Custom Trucker Hat Pop-Up!

They have tons of cute hats and patches to choose from! These make fun gifts, or a great addition to your own wardrobe!

No need to sign up, just stop by!

Charcuterie Class with Johnson Charcuterie Artistry

Saturday, May 4th at Rooted New London

1:00 - 2:30 PM

Join Lindsey from local business, Johnson's Charcuterie Artistry, and learn how to make a show-stopping charcuterie board complete with meat flowers!

Pick up some fun tips and tricks that you can use again and again at home for your own future events!

Price of class includes a personal wood board, meat cheeses, crackers fruits and vegetables.

Pre-purchased tickets required.

$65 per person

Sign Up Here

Mother's Day Floral Arranging Workshop

Sunday, May 12th; 11 AM class and 1 PM class at Rooted New London

Gift your mom a fun flower arranging class, where she can make her own beautiful bouquet! (or you can make one for her and switch bouquets at the end)

There are two class times, one will be at 11AM, and the second class will be at 1PM. Both will be in the barn at Rooted

Each participant will leave with a gorgeous bouquet, that you can keep for yourself, or gift to your mama (or anyone)!

**All flowers, tools and vases are included in the price of the class

Follow the link to learn more and sign up. We can't wait to see you there!

More info & sign up

Mandala Painting Class

Saturday, May 18th 12:00 PM at Rooted New London

We will have local artist, Monica, from MoniGrams here leading a mandala painting course! No experience is required!

Everyone 12 and older is welcome to sign up!

The cost of the class includes the paint, tools and the turtle rock that they will be painting!

Send her an email at Monigramsllc@gmail.com to register!

We are sure you will love this relaxing and creative course!


Every Thursday at 10 AM

Stop by for an hour of fun, rain or shine! All ages are welcome!

Each week we have a different volunteer readin new stories, leading crafts, activities and more!

If you are interested in being a story time volunteer, please email us at jacqui@rootednewlondon.com

We can't wait to see you there!

Community Feedback

Hear why people love Rooted..

"Darling shop!  Love the products. Friendly staff. A "must stop in”."

Julie Radford

I love this store. It has the perfect gift for many and is proud of its community. They are so nice and support so many local businesses.

Aless M.

Love this shop! So many items and such a nice place. For a small area that doesn't have much in the way of shopping choices, this place is clutch!!! Some natural products, lots of local items, great for some specific clothing/jewelry too. Lots of decor items.

Cara M.

Quite a variety of items ranging from jewelry to home decorating items to gourmet food. Fun to explore.

Santi M.

A really nice shop with great gift options and lovely staff!

Sean B

Great locally owned business. Some really unique gifts at a good price.

Lance H.

Follow us on Instagram

Stay up to date on daily deliveries, new merchandise, events and more!

Visit Rooted.

Shop small with us!

2049 Newark Road
Lincoln University, PA

Monday Closed
Tuesday- Friday 10 am - 6:00 pm
Saturday 10 am - 5 pm

Sunday   11am - 5pm