About Rooted

Rooted is a local business that started in the historic town of New London located in Southern Chester County, PA. We now also have a location on Main Street in Newark, DE. Our mission is to create a space that is “by the community and for the community”. With over 250 small artisans, Rooted has been designed to be a welcoming space which weaves the community together.

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39 products

Game Day

24 products

Home Sweet Home

35 products

Gift Cards

1 product


72 products

The Comfy Shop

23 products


Every Thursday at 10 AM

Stop by for an hour of fun, rain or shine! All ages are welcome!

Each week we have a different volunteer reading new stories, leading crafts, activities and more!

If you are interested in being a story time volunteer, please email us at jacqui@rootednewlondon.com

We can't wait to see you there!

Mini Makers Mart

Saturday, September 28. 1:00pm-3:00pm

The next generation of artisans are here! Come show your support of kids ages 6-16 showcasing their creations at the Rooted's 2nd Annual Mini Makers Mart.

This event is for children to spend their summer creating and have to have the opportunity to sell their items to the public in the fall. Held in Rooted's side yard.

Email applications to jacqui@rootednewlondon.com


Community Feedback

Hear why people love Rooted..

"Darling shop!  Love the products. Friendly staff. A "must stop in”."

Julie Radford

I love this store. It has the perfect gift for many and is proud of its community. They are so nice and support so many local businesses.

Aless M.

Love this shop! So many items and such a nice place. For a small area that doesn't have much in the way of shopping choices, this place is clutch!!! Some natural products, lots of local items, great for some specific clothing/jewelry too. Lots of decor items.

Cara M.

Quite a variety of items ranging from jewelry to home decorating items to gourmet food. Fun to explore.

Santi M.

A really nice shop with great gift options and lovely staff!

Sean B

Great locally owned business. Some really unique gifts at a good price.

Lance H.

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Shop small with us!

2049 Newark Road
Lincoln University, PA

Monday Closed
Tuesday- Friday 10 am - 6:00 pm
Saturday 10 am - 5 pm

Sunday   11am - 5pm