About Rooted

Rooted is a local business in the historic town of New London located in Southern Chester County, PA. Our mission is to create a space that is “by the community and for the community”. With over 250 small artisans, Rooted has been designed to be a welcoming space which weaves the community together.

Santa ia Coming to New London!

Get your lists readys!

Saturday, Deecember 9th from 2 - 6 PM

Stop by to meet Santa, tell him your list and get a photo!

We will have a bonfire, hot cocoa, music, crafts and more!

Non-Perishable Food Donation Drop off @ Rooted on Main

Rooted on Main will be accepting donations from November 27th-December 12th

Help us support Newark Area Welfare Committee with their annual holiday food drive!

They are in need of non-perishable food donations such as rice, beans, canned veggies and soups, peanut butter, pasta and more!

Look for the donation box in Rooted on Main!


There's nothing better than enjoying local wine while you shop for holiday gifts!

All month we will have different local wineries in the store giving tastings and selling wine by the bottle!

12/9: Harvest Ridge Winery from 12:00-4:00 PM

12/10: Paradox Vineyard from 12:00-4:00 PM

12/16: Harvest Ridge Winery from 12:00-4:00 PM

12/17: Paradox Vineyard from 12:00-4:00 PM

12/22: Chadds Ford Winery from 12:00-4:00 PM

12/23 Paradox Vineyard from 12:00-4:00 PM

Holiday Sneak Peek

MacKenzie-Childs Special Delivery 750pc Truck Shaped Puzzle
  • $24.99
Gingerbread Christmas - 500 Piece Jigsaw Puzzle
  • $26.00

Sold out

  • $49.99
Santa Face Melamine "Paper Plate
  • $8.95
Pom Pom Wreath
  • $59.95
Handmade Wool Felt Ball Garland
  • $22.00
Christmas Tree Soy Candle 11 oz
  • $29.50
Merry & Bright Sparkle Sweater
  • $56.00


  • $59.95
Cable Knit Cropped Sweater Vest
  • $38.00

Sold out

Plaid Fleece Shacket
  • $64.00
Thick Knit Crew Neck Sweater
  • $46.00
Stripe Turtle Neck Crop Sweater Top
  • $52.00
Smile Embroidered Button Down Shirt
  • $64.00
Heart Sherpa Jacket
  • $68.00
Gray Luxe Winter Faux Mohair Knit Cardigan
  • $54.95
Black/Brown Color Block Button Down Shirt w/ Pocket
  • $46.95
Metallic Pleated Dress
  • $58.00
Trophy Wife Top
  • $49.95
Mahalo Tie Top
  • $27.95

Community Feedback

Hear why people love Rooted..

"Darling shop!  Love the products. Friendly staff. A "must stop in”."

Julie Radford

I love this store. It has the perfect gift for many and is proud of its community. They are so nice and support so many local businesses.

Aless M.

Love this shop! So many items and such a nice place. For a small area that doesn't have much in the way of shopping choices, this place is clutch!!! Some natural products, lots of local items, great for some specific clothing/jewelry too. Lots of decor items.

Cara M.

Quite a variety of items ranging from jewelry to home decorating items to gourmet food. Fun to explore.

Santi M.

A really nice shop with great gift options and lovely staff!

Sean B

Great locally owned business. Some really unique gifts at a good price.

Lance H.

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Shop small with us!

2049 Newark Road
Lincoln University, PA

Monday Closed
Tuesday- Friday 10 am - 6:00 pm
Saturday 10 am - 5 pm

Sunday   11am - 5pm