About Rooted

Rooted is a local business that started in the historic town of New London located in Southern Chester County, PA. We now also have a location on Main Street in Newark, DE. Our mission is to create a space that is “by the community and for the community”. With over 250 small artisans, Rooted has been designed to be a welcoming space which weaves the community together.

Shop all Categories


31 products

Game Day

18 products

Home Decor

5 products

Gift Cards

1 product


37 products

The Comfy Shop

15 products

Annual Spring Fling at Rooted New London

Saturday, March 23rd from 12:00-3:00 PM

We are so excited to be hosting our second annual Spring Fling event!

Join us for photos with the Easter Bunny, delicious local food and craft brews, petting zoo & face painting, FREE crafts and games and prizes for the kids!

We will also have Kelly, of Grow After It Girl, in the barn where you can create your own succulent planter!

We are so excited for a festive spring celebration with our community!

Charcuterie Design Class

Saturday, May 4th at Rooted New London

1:00 - 2:30 PM

Join Lindsey from local business, Johnson's Charcuterie Artistry, and learn how to make a show-stopping charcuterie board complete with meat flowers!

Pick up some fun tips and tricks that you can use again and again at home for your own future events!

Price of class includes a personal wood board, meat cheeses, crackers fruits and vegetables.

Pre-purchased tickets required.

$65 per person

Sign Up Here

Community Feedback

Hear why people love Rooted..

"Darling shop!  Love the products. Friendly staff. A "must stop in”."

Julie Radford

I love this store. It has the perfect gift for many and is proud of its community. They are so nice and support so many local businesses.

Aless M.

Love this shop! So many items and such a nice place. For a small area that doesn't have much in the way of shopping choices, this place is clutch!!! Some natural products, lots of local items, great for some specific clothing/jewelry too. Lots of decor items.

Cara M.

Quite a variety of items ranging from jewelry to home decorating items to gourmet food. Fun to explore.

Santi M.

A really nice shop with great gift options and lovely staff!

Sean B

Great locally owned business. Some really unique gifts at a good price.

Lance H.

Follow us on Instagram

Stay up to date on daily deliveries, new merchandise, events and more!

Visit Rooted.

Shop small with us!

2049 Newark Road
Lincoln University, PA

Monday Closed
Tuesday- Friday 10 am - 6:00 pm
Saturday 10 am - 5 pm

Sunday   11am - 5pm